Social media platforms such as Facebook, Instagram, Twitter, YouTube, and many others provide businesses with multiple benefits, a way to organically increase reach and improve online recognition. It’s even better for start-up businesses once you consider the fact that advertising on such a website can be completely free. Of course, there is always the option to pay for ads that provide a better reach. Nevertheless, if you truly want to benefit from this kind of marketing, it is very important to understand the importance of social media analytics.
Why are such analytics essential? Well, simply because success is not guaranteed on these platforms. Imagine that thousands of benefits are also trying to advertise their own brand name and products. To truly increase your organic reach, consistent posting is not enough. There is a lot more to all of this.
Fortunately, you don’t need to become a marketing expert to understand what you will need to do. Social media analytics can tell you exactly what you should be doing to help your business.
We hope that with this article you will understand the importance of such analytics.
Source: Sprout Social
Social Media Metrics
With every business profile created, whether it is on Facebook, Instagram, or any other platform, you will get access to all kinds of metrics related to the audience, your profile’s views, likes, and other important stuff.
However, tracking these kinds of metrics every single day is going to be impossible. Especially if you plan on handling your company’s Facebook, YouTube, Instagram, or other advertising by yourself.
Too much information to be processed by one person. Even if you have enough people on the job, it is still too much data to go through.
Fortunately, there are tools available that can make things a little bit easier for you. Analytics tools that can analyze all of that data and provide you with an output that is easier to understand which you could later use to optimize your presence on social media websites.
This can help you gain a higher quality audience. Quality followers are much better than just increasing your audience in quantity. Higher quality usually means people that are a lot more engaging, frequently leave likes, retweet, share, etc.
But, let’s see exactly what kind of information you would get and why it is useful.
Source: Neil Patel
Follower analysis
The fact is that you will be getting a lot of information regarding your followers with those metrics. Their country of origin, gender, age, interests, and a lot of other bits of data. With an analysis tool, this kind of information is easily accessible, allowing you to start customizing your profiles and your online presence to build a better relationship with your followers and to increase your engagement with them, etc.
This kind of optimization is especially important for Instagram, Twitter, and YouTube.
Source: GeoMarketing
Analyze the competition
Like I previously mentioned, the amount of data you can gather is huge which is why a tool is required. However, all of that data you are gathering is not just for your followers or your own profile. You also get information access for other profiles on the platforms.
Competition is huge on social media websites which means that this kind of data is essential. This can help you learn your competitor’s moves. Find out exactly what they are doing to gain more followers than you. Or, maybe see why they aren’t doing so well.
Being wary of your competition is essential, especially for a platform such as YouTube. While working with YouTube channel analytics it is important to be able to analyze any profiles. Use analytics to learn exactly what your competitors are doing to pull in more views on their views.
Remember that maintain relevant content on YouTube is very difficult. Trends are constantly changing on this website. That is why so many YouTubers are always trying to follow all of the latest trends to get more views and likes per video. Getting subscribers is also essential.
Source: Falcon.io
Post reach
Constant activity on your profiles is essential, especially for Facebook and Instagram. Both of these platforms favor quantity. Of course, constantly spamming low-quality posts is never a good idea. Find a balance between-- quantity and quality.
However, finding that balance can prove difficult, especially if you do not utilize analytics.
It’s vital to understand that every post has its own reach. Even though you have 50,000 followers on Facebook that does not mean that you will reach every single one of your followers with your post. The experience of the people on such platforms is optimized based on their viewing history.
By analyzing the data of the posts on your profile you will be able to figure out exactly what kind of content has the best impact on your audience. What type of content incites the most likes or visits to your website? What type of content pulls in a younger audience or an older audience?
With this kind of information and proper optimization, you will be able to deliver the best content to your followers.
Source: Business News Daily
Tools save you time
Previously, I mentioned that the data obtained from social media websites is too much for one person or even one entire team to process. It would take days or even entire weeks to create digestible information. By then, the information would already be too old and you would have to do another round of manual data analysis.
By implementing a tool that will analyze the data for you, you will be able to dedicate your time and your effort to a lot more important things in your business. You can now finally use your time to deliver better content for your audience.
As you can see, social media analytics are pretty important when it comes to modern marketing. In fact, it might even be impossible to become relevant online without the help of such a tool. Start implementing this kind of analytics in your business to make sure that you are always one step ahead of your competition.
