Using Telegram as a part of marketing strategy isn’t something many people think of. You know everything about Instagram and Tik Tok as social media platforms and how they can benefit your business. After all, Telegram is more of a messaging app, which is why it can be confusing.

However, the truth is that this platform enables you to create a community, boost the participants’ engagement, and allow them to combine personal conversations with your channel’s topics. Now, the big question arises – how to build this community? Well, this article will provide you with some useful tips, so keep reading.

1. Include your contacts

Upon creating the channel and setting everything up, you can start by adding your personal contacts to the community. The app allows you to add up to 200 members you want. However, this option will be automatically disabled once this limit is reached. Because of this, you can start building community by adding your family, close friends, business partners, colleagues, etc. Naturally, they are all there to support your channel, and you should ask them to share the link with other people. However, keep in mind that even though this is a great way to get the channel off the ground, these people aren’t your customers and subscribers, so you have to implement other techniques.

2. Promote it on other platforms

Furthermore, since you probably have profiles on most of the social media platforms, they need to be a part of the next method you use to spread the word about the new Telegram channel. Assuming that you have been using these for a while and have built a long list of followers, these are the easiest way to reach a vast number of subscribers and potential customers. Truth be told, this is the easiest way to inform people about the new community you are building. All you have to do is share the link. You can write Facebook posts or tweet about it, add new photos or videos on Instagram and Tik Tok, and so on. The only downside of this is that you can never know how many people will join the channel or even see the message, so you should think of an appealing post that we will grab their attention and persuade them to check it out.

Similarly, you should also use sponsored apps on these platforms. Even though these can be quite costly, depending on which ones you choose, they are a great way to get genuine members. On the other hand, you can also buy Telegram members to increase the number of followers quickly.

3. Have a strategy

One of the most important things you have to do is develop a strategy and decide on the main topic of the channels. Naturally, this subject needs to be closely connected to your business. We are not saying that that is everything you should post about. You can include other topics, but you still have to ensure they are all connected. The biggest mistake people make is that they include different types of content. They want to attract as many members as possible, and since people have different interests, they want to include a diversity of topics. Nevertheless, this is the last thing you should do because it is a sure way to lose some of the initial members who have joined the channel to learn and read about a specific topic.

4. Create appealing content

Once you decide on the subject of the channel, you need to start working on the content. It is a good idea to design some posts beforehand, so you can post them as soon as you launch the channel. As already mentioned, all the posts need to be connected to the main topic. When working on the content, you don’t only have to ensure that this is appealing to the members, but it should also be informative. People love learning new things, and in some cases, it doesn’t matter how trivial they may seem to you. It goes without saying that this depends on the type of your business, so make sure to consider it as well.

5. Collaborate with other channels

Another great way to grow your community is to collaborate with other channels from your niche. It is called cross-promotion. Basically, you find another group, contact the founder, and ask them to promote your channel, and you do the same for them. Nowadays, this is a common occurrence, but the trick is to find the right people. There is no point in advertising your channel to a group of people who are unlikely to join it. In addition, this may not be an option if your community is relatively new and small. Wait until you have a few thousand members, and then look for a similar group with the same following.

6. Participate in different conversations

It shouldn’t be too challenging to find chat groups on Telegram where' people write about similar topics. Yes, you can share the link to your community with them, but this won’t be enough in most cases because your messages will be marked as spam, and you may get banned. Instead, you should become an active participant. Now, spreading the word about your community may be tricky. You shouldn’t just post the link, but instead, find a way to get people interested in what you have to say and then invite them to read more about the subject.

Wrapping up

As you can see, there are multiple techniques you can use to grow your Telegram community. Even though we mentioned some general tips that should work for you, you should still consider each of them separately. Before you do anything, you have to come up with a strategy, and only then should you decide on advertising methods that can help you. Remember that your goal isn’t only to attract members, but you also have to keep them interested in your content and eventually turn them into your clients.