Your brand cannot afford to ignore influencer marketing because your competitors are not. In 2022, 86 percent of marketers intend to invest the same amount or more in influencer marketing.
All of the excitement is translating into significant growth, with one report predicting that the industry will reach a whopping $16.4 billion by the end of the year.
Influencer marketing, as one of the fastest-growing marketing techniques available today, is a game-changing tool for brands to establish their presence on social media. It's also one of the most affordable options for smaller brands with limited marketing resources.
The key is to collaborate with Nano influencers. These content creators have fewer followers than you might expect, but they cultivate strong relationships that translate into increased brand engagement.
Exactly Who Are Nano Influencers?
Content producers who have fewer than 10,000 followers on any given account are considered nano influencers. While TikTok, Twitter, and even Facebook are where' you can find these creators, Instagram is by far the most popular platform for influencer marketing.
In a Nut-shell: Nano Influencer Marketing
Nano influencer marketing takes the best elements of traditional word-of-mouth advertising and applies them to the digital world. There, content producers with small followings give advice to their fans much like a friend, member of the family, or coworker would in the real world.
In contrast to the typical person in your life, they have built a sophisticated brand to support all of their recommendations. These creators have the social cachet of influencers without being distant, which gives any recommendations they make enormous credibility.
The benefits of working with a Nano content creator
The use of Nano influencer marketing strategies strikes the ideal balance between cost, engagement rates, and credibility. For a deeper understanding of why this trend is gaining traction in the market, let's take a closer look at these features.
1. They Are More Real
In social media, authenticity is a powerful motivator. While the majority of Instagram users skip traditional marketing posts because they don't trust ads, Nano content creators are more likely to be heard. They create genuine content because they are regular people.
They are not just some famous person promoting the newest product for a million dollars. Nanos might not even be able to support himself as an influencer. Nano content producers are viewed as more trustworthy and relatable sources of information about brands, products, and services because they may have a day job that helps them pay the bills.
2. They foster more solid relationships with followers
Relationships between Nanos and their followers are heavily influenced by relatability. Customers are more likely to get in touch with them to like, subscribe, or leave a comment because, in many ways, they are a digital friend who occasionally appears on their followers' screens.
Additionally, since these content producers might only have a few thousand followers, responding to those who engage is simpler. When their followers know their comments, direct messages, and suggestions will be taken into consideration, they are more likely to continue engaging, which creates the ideal feedback loop.
The same cannot be said for the most popular accounts because much of the fan engagement is buried under spam and attempts at engagement from other fans. Even with the best of intentions, the largest accounts are unable to speak to everyone.
3. Their engagement rates are higher.
Nanos have higher engagement rates than other content producers thanks to their authenticity and solid connections. Even though 2-3% may be the standard in the industry, an expert influencer marketing company can guarantee much higher deliverables. When working with the right Nano influencer and campaign manager, some can even secure double-digit rates.
4. They Want to Demonstrate Their Muster
Nanos still have a lot to prove in the world of influencers, so they end up putting a lot of effort into each endorsement they publish. The outcome? You can be sure that the post will be carefully crafted to represent your company in the best possible way.
In contrast, the most famous people frequently end up pasting marketing guidelines onto the post they created in under two minutes.
5. They Develop Niche Content.
Working with smaller accounts also gives you the opportunity to really focus on the niche audience you want to reach. Nano influencers frequently concentrate on one or two areas of specialization that draw a particular demographic of followers.
Furthermore, they frequently specialize in passion projects that aren't overtly commercial. Since some Nanos work on side endorsement deals, as was previously mentioned, there is a good chance that they are selecting the best options for their online brand.
6. They Are More affordable
It would be simple to assume that in order to receive all of the above benefits, you will need to promise a significant portion of your budget. Nano influencer marketing is actually one of the most economical ways to promote your brand on social media.
A single macro influencer (someone with 500,000 or more followers) costs 15 times as much as a single Nano content creator!
The best influencer marketing agencies provide scalable services, allowing you to work with a single Nano or go on a social media blast with hundreds of creators.
Whatever you decide, the low initial cost of a single Nano means you could get a higher return on investment than usual.
In conclusion:
Influencer marketing is not a passing fad; it is a proven trend that is expected to grow in the near future. As your competitors launch influencer campaigns on social media, you must level the playing field.
Choose a Nano influencer marketing agency for truly impressive returns on investment, engagement rates, and quality posts. These businesses will assist you in locating the best content creators for your brand.
