1. Use Your Creativity
TikTok's arsenal of artistic tools has received a lot of attention. Don't set any limitations on what you can do with the app; it really has no upper limit in terms of sounds, visual effects, transitions, or cuts.
Give tours of your location!
Show off distinctive features! Browse the app for a while, observe what other companies are doing, then add your own unique spin. Although it's normal to feel a little unsure at first, try not to let it stop you from moving forward. To find an editing style you like, create a few test videos and experiment with the options.
2. Cross-Promote
Your Instagram profile or website should direct people to your TikTok page, and vice versa. The goal of your TikTok presence should be to increase engagement on those platforms. Consider your online presence as a kind of portfolio.
Connecting with a customer base should be your primary objective as a business owner, and using the portfolio structure can help. This entails continuing to be active on your website.
For instance, a restaurant should have a well-designed menu that is simple to access through a TikTok bio's Linktree or Beacons page. The more accessible and present you are online, the better impression you give potential customers of your company and its personnel.
3. Accept The Chaos
Try not to try to keep up with TikTok trends because they are constantly changing and you won't be able to. Profit from a trend if you see one that would be especially good for promoting your company.
Gaining popularity on TikTok relies heavily on luck and consistency, so don't be afraid to share content simply because you have an idea. By all means, plan out your video concept if you have the time, but part of TikTok's appeal is its spontaneity.
Every video doesn't need to be a hit! Sometimes all it takes is a gentle reminder of what you do and why people want it.
4. Provide what the public desires
Consider creating a series out of a particular video or creating more videos similar to it if you see it gaining popularity on your TikTok page. Keep in mind that the purpose of your TikTok page is to promote your online presence on other social media networks.
Making engaging videos about a signature dish could help a restaurant draw viewers to Instagram, where' they have targeted posts about deals or promotions.
Focus on what makes your presence on the platform appealing to users and take advantage of it to increase engagement with your larger online presence.
5. Make it enjoyable
Your TikTok videos are at the bottom of it. If you take it too seriously, you'll get discouraged and quickly burn out. Just spend a minute scrolling through TikTok. Have you noticed any videos with a serious tone?
The safe bet is that they most likely don't, and in the end, that's the appropriate tenor for the app as a whole. Don't take it too seriously; the only way to use a platform like this is to make promotion enjoyable. Hit record and embrace the bizarre as you go.
