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The top 10 companies in the creator economy that generate the highest profits in 2022
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Curious about the companies that made the most money in the Creator Economy this year? It's a fierce market with countless contenders vying for a piece of the pie, but despite the obstacles faced in the past year, some companies have excelled and achieved remarkable success.
This article will provide an in-depth look at the top ten most lucrative creator economy companies of 2022, detailing their earnings and outlining their specialties. Discover what sets these companies apart and how they add value to the industry. Let's get started!
According to our experts' research, the leading earners in the creator economy for the year 2022 include Shopify, OnlyFans, BitClout, Impact, Jellysmack, Teespring, Patreon, Acast, Discord, and OpenSea.
1. Shopify
In 2022, Shopify, a prominent platform for e-commerce and point-of-sale, will emerge as the top earner, generating $5.2 billion through multiple revenue streams such as merchandise sales and subscriptions.
Shopify provides businesses and creators with the necessary tools to produce and distribute content that can engage their audience and boost sales. For instance, creators can use Shopify to create blog posts, videos, and other informative content about their products.
Additionally, Shopify facilitates shopping on social media, enabling creators to sell their products directly to their audience and earn income from their online presence, thereby playing a significant role in the creator economy.
2. OnlyFans
Only Fans, a social media platform based on subscriptions, has achieved remarkable success in the creator economy over the past year, grossing $2.5 billion in 2022.
Despite being a relatively new player in the field, the platform has garnered more than 50 million registered users, with a significant portion of its revenue coming from commissions earned on subscriptions generated by creators across various industries such as adult entertainment, fitness, music, and more. OnlyFans was launched in 2016 and has since become a popular choice among creators.
3. BitClout
On our list, following OnlyFans, is BitClout, a well-known blockchain social media company that combines cryptocurrency with social media. It is a decentralized platform that offers users full authority over their social media accounts, data, and earnings.
The goal of BitClout is to assist creators in generating income by building an audience. Tokens are associated with users' accounts, and their value rises as their audience grows. BitClout was founded by Nader al-Naji in 2021 and is estimated to have generated $1 billion in revenue in the previous year.
4. Impact
Impact, an advertising platform company that provides creators with the means to earn money through affiliate marketing, is expected to be one of the highest earners in the creator economy in 2022. Impact also serves as a bridge between creators and businesses seeking influencers to endorse their products.
The company, which has been in operation for over ten years, was founded by a group of entrepreneurs, including David Yovanno and Per Peterson. Impact earns its income from the fees and commissions it collects from advertisers and creators who use its advertising platform.
5. JellySmack
JellySmack, which has generated an impressive revenue of $233.6 billion, is next on our list of the most profitable companies in the creator economy over the past year. The company operates a Creator Program that assists creators in distributing and enhancing their video content on various social media platforms such as Facebook, TikTok, Snapchat, and YouTube.
JellySmack currently collaborates with over 500 creators, and its monthly video views and story views exceed ten billion and six billion, respectively. The company earns its revenue from brand advertising partnerships and agreements to share revenue with creators.
6. Teespring
Spring, also known as Teespring, is a platform for social commerce that enables creators to produce and market digital and physical goods to their followers. Creators can utilize the platform to transform their concepts into products, connect the product page to their social media accounts, and sell to their fans.
Over the past year, the Spring website received more than 600,000 visits and generated an estimated revenue of $183.7 million. The company earns income by taking a commission on the sales that creators make, as well as by providing marketing and advertising tools to them.
7. Patreon
Despite the intense competition in the creator economy, Patreon remains a strong company. It is a platform based on subscriptions that enables creators to produce exclusive content for their followers and make money through monthly contributions from their audience.
In 2022, the company generated $160 in revenue, surpassing numerous other brands in the creator economy. Patreon's revenue is derived from the monthly fees charged to creators who use their platform.
8. Acast
Ranked as the eighth most lucrative creator economy enterprise, Acast is a renowned brand that boasts of being the go-to destination for podcasting. The platform generates approximately $148 million in revenue from advertising collaborations and commissions from its users.
Acast provides podcasters with user-friendly resources to produce, modify, and circulate their podcasts to various channels, such as Spotify, Amazon Music, and Apple Podcasts. Additionally, the company offers podcasters the necessary tools to evaluate the effectiveness of their content and make informed decisions.
9. Discord
Discord has achieved the status of being one of the most lucrative brands in its field, having earned a staggering $130 million in revenue. This amount was generated through subscriptions paid by users and sales made on the platform.
Established in 2015, Discord serves as a social platform where' friends can gather and spend time together. Additionally, creators can use Discord to create an exclusive space where' they can interact with individuals who share a keen interest in their work.
10. OpenSea
OpenSea, the biggest marketplace for non-fungible tokens (NFT) and crypto collectibles, is the last brand on our list of the most profitable ones in the creator economy for 2022. The company has earned $93.8 billion in revenue from the fees it charges buyers and sellers on its platform over the past year.
OpenSea is a crucial player in the creator economy, providing creators with a direct way to sell their digital content to collectors, eliminating the involvement of intermediaries such as auction houses and galleries.
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